According to a report by eMarketer, 93% of businesses used video for their online marketing campaigns in 2013. A similar survey conducted by Animoto told us that more than 95% of people said watching a video helped them make an informed purchase decision.

Video marketing can help your business stand out from your competition and move ahead in the public eye when you use appropriate branding methods. Be sure you know what your end goals are. Do you want to introduce your company to the public and build trust?

Video marketing can be art as well as science; you need to entertain, surprise, and delight your audience or risk losing their interest completely. Some of the best video campaigns have done as well as they have by surpassing expectations and pushing all boundaries of a marketing approach.